Affiliate advertising question - Should you join every affiliate script you may find or just a few?
There are many thousands of affiliate programs on the net that you might
join. Every man and his dog is running one. But how do you decide which ones to join?
There are two trains of thought in this area. First you may take the scatter gun approach, which is quite popular on the net, and join as many programs as possible. This ensures that at least SOME of them will pay off. Well, thats the theory.
The other alternative is to take the shot gun approach. Join some leading affiliate programs in just a few areas and put more effort into each one. Do some affiliate selling
research
by reading as many articles on the subject as possible. This way you can narrow down your candidates.
Well, as always there are pros and cons to both but why not do what many people
else is not doing. It seems to me most sites are acquiring the scatter gun approach. For example: We have 3,000
affiliate programs listed on our page
. We have the largest selection of affiliate programs!
Why not focus? Find your own niche. Find a particular area that you are interested in.
Example: Perhaps your interest is in selling rare papyrus from Egypt and you find there is only one affiliate program dedicated to this. You join. You focus your affiliate marketing
strategies on this item. You are not thinking about selling papyrus from Egypt one minute and then long distance phone calls the next. With fewer products and services you are able
to focus more energy and effort onto the products and services that you have a genuine interest in. You can even be considered an expert in this particular area because of your acquired skill
.
There are many webmasters doing just fine with their hundreds or even thousands of affiliate programs, but the advertise for the scatter gun approach now appears to be cluttered.
This is where the specialists enter. The new breed of webmaster that focuses on particular products or services. Alternatively your focus could be
on one area, and selecting only the best-selling, highest-paying commissions for that field. Then you target your affiliates with high level affiliate selling
techniques. Now there is room for the specialist to succeed.
Target your affiliate programs.
Pick just a few.
Concentrate all of your measure
into branding these programs - because you are so passionate about the item or accomadation
you are selling, you will drive more defined visitors
to your affiliate code
.
Resource Box
David McKenzie is the author of a new e-book titled The Facts You Should Know About Affiliate Programs
Get a Free 5 Day Email Course
http://www.1sthomebasedbusiness.com
David McKenzie is the author of a new e-book titled The Facts You Should Know About Affiliate Programs
Get a Free 5 Day Email Course
http://www.1sthomebasedbusiness.com